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Chuckling and nodding in agreement is how I would describe much of my experience in reading Ann Sieg’s ebook, “The 7 Great Lies of Network Marketing”.
I think 99.9 percent of all network marketers will relate to this book. I thought Ann did a wonderful job of capturing what many of us have gone through at one time or another while building our MLM businesses.
And, she’s right on the money as far as I’m concerned.
The book isn’t a “bitch session” or “sour grapes” by someone who’s given up on the industry, but rather, a serious look at what’s wrong with it and how to change it.
Some have criticized Ann saying she’s off the mark in telling people they’ve been lied to by their uplines. Although the label may seem harsh, I think it’s valid. For instance, the first of the “lies” she talks about is when your upline tells you, “Everyone is your prospect!”
Ok, in all fairness, maybe your upline didn’t lie to you because they actually believed it when they told you. After all, it’s what they were taught also. It really is a case of the blind leading the blind. If it’s not a lie, it’s an untruth.
However, she’s absolutely correct. When everyone is your prospect, it leads you to believe that anyone within an arm’s length is suitable for recruiting.
Ann says, “This insane belief has led to such ridiculous practices as the “3 foot rule” and the “when in doubt, blurt it out” technique.”
I personally think trying to recruit everyone you come in contact with is just exhausting. For me, it’s uncomfortable trying to introduce my company’s product to someone sitting next to me on a plane, for instance. You know, making conversation and asking certain questions (always with the end goal in mind) while waiting for just the right time to bring it up. Yuck.
The point is, everyone is NOT your prospect, and you’ll be surprised to read who is.
Ann’s book is refreshing and validating. If you’ve struggled to build your network marketing business, you’ll find “The 7 Great Lies of Network Marketing” by Ann Sieg a very enlightening and humorous read. It’s short–only 35 pages–but it delivers.
Best of all, she gives you a professional, eye-opening solution. And, if the light bulb doesn’t go on at that point, something’s wrong.
To download a FREE copy, click here.
Steve Lauri, a professional Internet marketer and coach, teaches struggling network markers how to get into profit and achieve success by harnessing the combined power of the Internet and Attraction Marketing techniques. Visit his blog at: www.stevelauri.com
Article Source: A Review of “The 7 Great Lies of Network Marketing”.